Here’s What Happened When FILA Launched “Explore” Pop-Ups Around the World
Sponsored StoryLast week, FILA kicked off a massive global campaign to launch its latest ‘Explore’ collection through a series of immersive pop-up locations worldwide. The Explore collection features a complete range of footwear, apparel, and accessories created for the modern explorer and interpreted through four distinct environments — Canyon, Mountains, Woods, and Elements.
Drawing from these surroundings, FILA created immersive pop-up shops in seven cities around the
world that allow shoppers to engage with the products while encouraging them to tap into their adventurous
spirit.
Starting in New York City with a panel event discussing owning the adventurous spirit and venturing out
of their comfort zone, FILA simultaneously launched pop-ups in Toyko, Beijing, Guangzhou, Mumbai,
Santorini, and Los Angeles. Each location held launch celebrations with various local influencers
and celebrities in attendance, and Highsnobiety was on the ground at each pop-up to catch all the excitement. The pop-up stores will continue to roll out later this summer in London, Seoul, and in Brazil.
Check out what went down at each pop-up, and shop the complete Explore collection available now on FILAexplore.com.
Seoul
Videographer: Yohei Haga
Photographer: Adi Putra
Producer: Taka Arakawa
Assistant Producer: Emma Schwarz
New York
Videographer: Willem Verbeeck
Photographer: Allen Jiang
Tokyo
Producer: Taka Arakawa
Direction: UMMMI.
Videography: HAM384
Photographer: Adi Putra
Beijing
Producer: Johnney Liu
Director/Videographer: Jianxin Zhai
Editor: Howe Sun
Photographer: Raymond Li
Guangzhou
Producer: Johnney Liu
Director/Videographer: Peng Sun
Editor: Howe Sun
Photographer: Lu Zhai
Mumbai
Production: HGStreet (Homegrown)
DOP/Editor: Mohit Mukhi (GLTCH)
Photographer: Samrat Nagar (A Little Fly)
Santorini
Production: Production House, Greece
Los Angeles
Production: RUDEntertainment