Let’s face it, there are some people who practically live in their jeans and do everything in them. And while the fit on certain denim gets better with age, what’s better than throwing on a fresh pair of jeans knowing it’ll fit perfectly every time from the first wear? That’s why the denim experts at Levi’s® created +Levi’s® Flex — a new range of jeans with increased stretch for ultimate flexibility and movement for the most demanding activities.

The line is part of Levi’s® Performance collection that’s constructed with some of the brand’s most advanced technologies, like PFC-free ripstop fabric that’s both breathable and water-repellent, and strong stretchy denim that seemingly defies the laws of physics.

So say goodbye to too-tight jeans holding you back from doing the things you love and get on board the stretch-wave. If you don’t believe us, look no further than USA Cycling’s BMX Freestyle Team, who put their performance jeans to the test the only way they know how. Not only is Levi’s® their official jeans sponsor, but they’ve also tapped a few talented BMX riders from the squad to show off different styles in the collection — like the 502™ Taper and 512™ Slim Taper that’s designed to deliver maximum flex and optimum comfort.

Take a look at how global BMX stars like USA riders Daniel Sandoval and Justin Dowell, Ben Wallace from England, and Japan’s Toshio Takagi are rocking +Levi’s® Flex denim, and shop for your favorite styles at Levi.com.

Words by Daniel So
Branded Content Editor

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